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Ex-Love Island host Laura Whitmore’s TikTok and Instagram posts banned
She had her posts banned by an advertising regulator.
Former Love Island host Laura Whitmore has been ordered by the Advertising Standards Authority (ASA) to remove posts made on her Instagram and TikTok accounts for a gin and vodka brand.
The 37-year-old Irish presenter had her posts banned for being inappropriately targeted, implying that alcohol can increase confidence, and for not being clearly marked as adverts. The media personality and model appeared in the ads for The Muff Liquor Company which were seen in July last year.
They featured Whitmore, who quit her role on the ITV2 dating show in August following the conclusion of the 2022 summer series, drinking peppermint tea, and then water, beer and ‘Muff & tonic’, while her dancing became increasingly energetic.
Text on screen stated ‘#MakemineaMuff’ and ‘If drinks were dance moves @muffliquorco #makemineamuff #muffboss #irishowned’.
A complainant, who understood that Whitmore was an investor in The Muff Liquor Company, challenged whether the ads were obviously identifiable as marketing communications and were inappropriately targeted because they featured alcoholic drinks.
The ASA investigated whether the ads encouraged irresponsible drinking because they implied that alcohol could enhance confidence and was capable of changing mood.
The Muff Liquor Company said it asked Whitmore to remove the ads within 24 hours of being made aware of the complaint. The firm confirmed she was a shareholder but said she was not paid for the ads.
They said 2.7 percent of Whitmore’s 1.6 million social media followers were under 18 years of age, and therefore understood that the product had not been inappropriately targeted to under-18s. Since receiving notification of the complaint, they had agreed with Whitmore that future ads for The Muff Liquor Company would be reviewed by the company before being posted.
Whitmore told the ASA that the hashtag ‘#muffboss’ was used to declare her shareholder status and believed that ‘#ad’ would not have been a suitable disclaimer because she was not paid by The Muff Liquor Company for the posts.
TikTok said Whitmore had not used its branded content disclosure tool, even though the post appeared to fall into this category. Instagram said it had no comment on the investigation. The ASA said the posts should have been clearly marked as ads.
It noted that Whitmore was the former presenter of the television programme Love Island – the fifth most-watched programme by those aged four to 15 years old in the second quarter of 2022. As a result, a large proportion of individuals who were under 18 with TikTok accounts were likely to interact with content related to Love Island on the platform.
The ASA said: “Even if those individuals did not follow Ms Whitmore, we considered it was likely that the algorithm would determine Ms Whitmore’s posts to be of interest to them, meaning they would appear in their ‘For You’ page.
“Whilst we acknowledged that the ads were presented in a light-hearted tone, nonetheless we considered that consumers would interpret the ads to mean that drinking alcohol could precipitate a change in an individual’s behaviour and could enhance an individual’s confidence.”
The ASA ruled that the ads must not appear again.
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Blackpool ranked one of top five worst seaside towns in entire UK
We know it’s tacky but that’s why we love it!
Blackpool has been ranked among the worst of 20 seaside towns in Britain, by The Telegraph.
The Telegraph looked at how well 20 classic seaside resorts have adapted to changing times and ‘studied how they have adapted – or not – over the past three decades’. Among those ranked as the worst in Britain were the North West’s coastal towns of Blackpool, receiving a pitiful 22 out of 100, Morecambe (24 out of 100), and Southport (28 out of 100).
The news outlet wrote: ”Big seaside cities, like Blackpool and Brighton, have always had pockets of money as well as misery…” Looking at factors such as housing and high streets, renovations and conservation, as well as the cultural clout that so often accompanies gentrification, the publication ranked Rhyl as the worst resort with a meagre five out of 100.
It was also bad news for the North East as South Shields came in near the bottom of the barrel scoring just 11 out of 100. Scarborough was rated just 39 out of 100 — perhaps its sweeping sandy beaches, rugged castle ruins and museums didn’t quite cut it?
But there was better news for two South West towns, with St Ives in Cornwall rated number one (98/100), while nearby Lyme Regis came in fourth, with 85/100.
Here’s the list of Britain’s 20 best and worst towns, according to The Telegraph.
20) Rhyl 5/100
19) South Shields 11/100
18) Weston-Super-Mare 18/100
17) Blackpool 22/100
16) Morecambe 24/100
15) Cleethorpes 27/100
14) Southport 28/100
13) Torquay 33/100
12) Southend-on-Sea 36/100
11) Scarborough 39/100
10) Worthing 47/100
9) Portstewart 53/100
8) Tenby 57/100
7) Margate 69/100
6) Brighton 76/100
5) North Berwick 80/100
4) Lyme Regis 85/100
3) Whitstable 87/100
2) Southwold 94/100
1) St Ives 98/100
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You can now get a cheese Easter egg to celebrate ‘Cheester’ properly
Call off the hunt…they’re back!
From the brand Butler’s Farmhouse Cheeses, these epic alternative Easter eggs come in two flavours: cheddar and blue cheese — sounds pungent!
Sold in a box to look exactly like their chocolatey Easter egg counterparts, you won’t feel odd opting for a cheesy seasonal delight rather than the accepted chocolate kind.
Displayed in the box, it looks as though you’ll have an awkward fully-round egg-shaped block of the creamy stuff, making it hard to slice. You actually get half an egg, so the back of it is flat and ready to be sliced lay down on a cheeseboard.
Weighing 120g, the Easter egg halves are made with the very best Butlers cheeses — their traditional Farmhouse Cheddar and their gold award-winning blue cheese, Blacksticks Blue.
At first glance they may look solid, but the cheeses have been blended to make a softer cheese consistency, so they’re easy to chop a chunk out of. The website says: “We’ve done it again and made something truly egg-cellent, the combination of award winning Farmhouse British Cheese and an Easter egg.
“Delicious and versatile, this half egg will make a sensational centrepiece for your cheeseboard, a gift for the cheese lover, or simply spread on a hot cross bun!
“Perfect for a savoury and cheesy gift this Easter and the perfect surprise for your children’s Easter egg hunt, or on the Easter Sunday cheeseboard. Available on their own, or as a letterbox gift complete with crackers and chutney!”
You can purchase Butlers Cheeseter eggs online at Amazon where the cheddar and the blue cheese versions cost £9.99 each, and can be delivered straight to your door.
The cheesy eggs also come in letterbox style packages accompanied with a chutney and crackers to complete your cheeseboard.
Cheese Easter eggs have actually been about for a little while now, but they’re still few and far between in supermarkets. Marks and Spencer had ‘Cheester’ covered a couple of years back when it sold some from Barber’s Farmhouse Cheddar. They came in an actual egg box and the eggs were filled with a ‘yolk’ of 18-month matured Red Leicester — innovative or what?!
If you or someone you know is a cheese lover, you know what to get them this Easter…a big cheesy egg.
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Five planets to be visible in UK night sky this month in rare celestial event
Let’s hope for a clear sky!
Stargazers are in for a spectacular treat later this month as five planets of the solar system will be visible from Earth as part of a rare celestial event.
On March 28th, Jupiter, Mercury, Uranus, Mars and Venus are expected to appear to line up together in a small section of the sky shortly after sunset. While it’s not unusual to see two or three planets aligned, to see five is more uncommon — it happened last year, as well as in both 2020 and 2016 prior to that.
Two of the brighter planets — Mercury and Jupiter — will be noticeable near the horizon, while Venus is expected to shine higher in the sky. Although a pair of binoculars may be needed to be able to see Uranus, Mars should be visible to the naked eye, in the alignment near to the first quarter of the moon.
Last year, stargazers in the northern hemisphere had the amazing opportunity to gaze at Mercury, Venus, Mars, Jupiter and Saturn all at once.
To easily identify the planets this month, the educational astronomy app Star Walk recommends using the app Sky Tonight — which can be pointed at the night sky to give a live display of what is going on.
The planets are expected to be aligned in a 50-degree sky sector, which means that they will appear closer together from Earth in a small area above. This visual phenomenon differs from an astronomical alignment, which refers to when planets come together simultaneously on the same side of the sun.
Beth Biller, of the University of Edinburgh, told The MailOnline that some planets would be much easier to see than others, saying: “Venus and Jupiter are both very bright and easy to pick out and you may have already seen them close together over the past few weeks.
“Mars is a bit fainter, but still easily observed with the naked eye. Mercury starts getting tricky — you need to be at a dark site with a clear view of the horizon if you want to see Mercury. Uranus is the faintest and hardest to see – you’ll need binoculars or a telescope to see Uranus.”
Skywatchers don’t need to worry if they miss out on the spectacle, as Star Walk said a number of other planetary alignments will take place this year. Less than a month later Mercury, Uranus, Venus and Mars are expected to align once again in a 35-degree sky sector.
Then on April 24th, a 40-degree sector will take place seeing Mars, Venus, Uranus and Mercury gathering together — with even more planetary alignments happening throughout the summer.
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