New tourism campaign is giving people a free night’s hotel stay in Manchester

A new campaign is giving people an extra night’s free stay in hotels across Greater Manchester. 

It’s no secret that the tourism, hospitality and leisure industries all took a hit throughout the pandemic, and that getting them back on their feet is going to be a real challenge.

Tourism was worth £9 billion to Greater Manchester’s economy in 2019, but Marketing Manchester estimates that at least 70% of that value has been lost since the Covid-19 pandemic began, resulting in over a £6 billion loss to the economy, as well as thousands of jobs across the tourism, hospitality, leisure, and culture sectors.

Marketing Manchester

Over the last twelve months, Marketing Manchester has been working towards building back the industries across Greater Manchester, and it seems their campaign, Have A Night On Us, may be the answer.

The campaign is targeting potential mini breakers and staycationers with an offer that encourages them to book at least two hotel nights in the city, and in exchange, they will receive an additional free night to extend their stay at partner hotels.

Marketing Manchester

Nine accommodation providers have so far confirmed they are taking part in the campaign including: The Edwardian Manchester, Kimpton Clock Tower, The Lowry Hotel, Hotel Brooklyn, Stock Exchange Hotel, The Ainscow Hotel, Holiday Inn Manchester City Centre, and both of Manchester’s Roomzzz properties.

Additional hotels will be joining the campaign over the coming weeks and months.

Sheona Southern, Managing Director of Marketing Manchester, said: “Our ‘Have a Night on Us’ campaign looks to address the current shortfall in hotel bookings by working with accommodation partners to offer attractive deals that we hope visitors will take up in order to enjoy an extended summer break in Greater Manchester this summer.

Marketing Manchester

“We are now more optimistic about recovery and there is a great deal to look forward to as Greater Manchester returns with a packed calendar of new openings and developments within the tourism economy. It is, however, going to take time for confidence to return.”

In order to take part in the incentive, bookings are required. They can be made here on visitmanchester.com.