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New £2.3m Gruffalo and Friends family attraction to open in Blackpool

‘A Mouse took a stroll through a deep dark wood…’

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Merlin/Magic Light Pictures Ltd.

A huge new Gruffalo and Friends Clubhouse is set to open in the North West later this year.

The popular children’s book character family attraction will be coming to the seaside in Blackpool this summer, and a huge £2.3m has been spent to bring the imaginative clubhouse to life.

The play park is based on the colourful characters taken from the books created by author Julia Donaldson and illustrator Axel Scheffler and the first images of how it will look have been revealed today.

The partnership behind the development is Blackpool Council, operator Merlin Entertainments and Magic Light, with the expected opening in May – but an exact date is yet to be confirmed. In what is billed as a ‘world first’, The Gruffalo and Friends Clubhouse will bring together six of the best loved stories to create an ‘indoor play adventure’ like no other. 

Merlin/Magic Light Pictures Ltd.

It has been 18 months in the making and Merlin say it is part of their aim to bring the ‘very best stories and brands to life in their family friendly attractions’. The anticipated launch will add to Merlin Entertainments seven other attractions in Blackpool including Blackpool Tower, Peter RabbitTM: Explore and Play, and Sea Life — which it will be situated right next door to, on the Promenade.

The exciting addition will make the area a key tourist destination for visiting families from around the UK and abroad.
Guests will get to burst onto the pages and walk through their favourite stories in a magical 3D experience.

From The Gruffalo’s deep dark wood, to Princess Pearl’s castle in Zog, they will embark on an adventure of imagination, discovery and play as they join their favourite characters in their fictional world.

Distinct play zones are inspired by The Gruffalo, The Gruffalo’s Child, Zog, The Snail and the Whale, Room on the Broom and The Highway Rat. It will include areas suitable for children under 10, with a toddler play area specifically for those under three years.

Merlin/Magic Light Pictures Ltd.

Kate Shane, Regional Director for Merlin Entertainments, said: “We are incredibly excited to bring some of the UK’s best loved children’s characters to Blackpool. Blackpool is the UK’s number one family seaside resort and this latest partnership with a globally recognised brand will provide compelling new reasons for visitors to come to Blackpool.

“The Gruffalo and other characters from the world of Julia Donaldson and Axel Scheffler will be amongst brilliant company alongside our already strong cluster of family attractions on the resort, delivered with Merlin’s world-class guest experience.

“This significant investment further supports Merlin’s strategic growth plans, bringing further jobs and economic benefit to the local community and wider region.”

Merlin/Magic Light Pictures Ltd.

Councillor Lynn Williams, Leader of Blackpool Council said that the new addition will add to Blackpool’s portfolio of branded attractions, adding: “The family audience is key to Blackpool’s tourism growth strategy and we are delighted to be working in partnership with Merlin Entertainments to deliver something that will truly resonate with that audience, as well as providing new jobs for local people and economic growth to our town.”

Alex Sanson, Senior Brand Manager at Magic Light Pictures said the new play park will be the ‘first of its kind’ adding: “Merlin Entertainments have done brilliant work with The Gruffalo and Room on the Broom at Chessington; as well as with Zog at Warwick Castle.

“We can’t wait to see what the Clubhouse will bring to Blackpool, and to the stories that we love.”

Opening dates and how to get tickets will be announced soon.

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What's On

Huge beer festival with more than 500 different varieties coming to Manchester

Can’t wait for this!

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Manchester Craft Beer Festival

Manchester Craft Beer Festival is back for another year, bringing with it more than 80 breweries and 500 different beers to sample.

The fourth edition of the festival will be taking place at Depot Mayfield on Friday July 5th and Saturday July 6th.

Cloudwater, Track, Marble, Northern Monk, Bundobust, Sureshot and Seven Brothers will be there to represent Manchester, alongside other UK stalwarts like Deya, Verdant, Siren and Leeds’ North Brewing Co.

Manchester Craft Beer Festival


Heritage breweries like Timothy Taylor’s, Chouffe and Timmermans will also be there, as well as international breweries from the US, Greece, Spain and Australia.

There will also be some great food options to line your stomach, including bao buns, crispy chicken and katsu tater tots at Bone Daddies, as well as Almost Famous, Bundobust, MorMor and Voodoo Rays.

Manchester Craft Beer Festival


Greg Wells, director of Manchester Craft Beer Festival, said: “It’s been a disheartening year for Manchester’s beer scene so far with closure of the beloved Indy Beer Con Fest and the unsuccessful debut of the International Brewing and Cider Festival, but we’re pleased to announce our return and bring more of what has been loved in the past three years.

“With even more breweries and experiences on offer and larger capacity this year, we’re buzzing to be back to satisfy all the beer lovers out there.

“The addition of a complimentary trade session to our programme is all about promoting this world class beer city and a small gesture to support all the incredible people who work across the drinks and hospitality industries.

“We all have a mutual understanding of the hardships our industries have faced in recent times so we thought it’d be a nice gesture to get everyone together for the love of drinks, food and music to celebrate beer and ourselves!”

Manchester Craft Beer Festival


The entry price includes all your drinks throughout your session, as well as festival glass and access to all the events happening.

And as it’s on during the Euros, it will be screening the football too.

Day tickets cost £57 per day session – with a discount for four tickets – or £145 for the whole weekend. Grab tickets HERE.

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New makers market with everything from dog accessories to house plants and jewellery coming to Manchester

Get this one in your diary!

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A brand new makers market is coming to Manchester this late May Bank Holiday weekend, with something for everyone.

Taking place at New Jackson – a new urban neighbourhood located at the southern gateway to the city – Manchester Made Market will be held on Saturday May 25th and Sunday May 26th.

Over the two days you’ll be able to browse a selection of local artisanal traders and small businesses from across the region.

Supplied


There’ll be everything, from food produce, homewares, crafts and creations to dog accessories, house plants, jewellery and homemade soap.

Among the traders will be Manchester and Cheshire-based florist and floral artists Dot & Flora, graphic artist Ablott MCR selling music prints, HGT with crochet fashion and homeware designs, and artisan candlemakers Leaves and Prickles.

Elsewhere, there will be essential oils and other treatments from Grounded Wellness, permanent jewellery from Sealed Links, and desserts from Cake With Heart.

Supplied


There will be plenty of street food options to keep you topped up while you shop, including The Wild Grill, Food Sorcery, Salvi’s and new favourite Medlock Canteen.


Neighbourhood Brew will be supplying some great drinks as well.

Supported by Renaker, the market is free, but you can upgrade your experience with a limited, free VIP ticket with access to the dedicated bar area.

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Manchester Flower Festival returns with tributes to Sarah Harding and Caroline Aherne

It’s taking place later this month!

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The Vain Photography / Manchester Flower Festival

The legendary Manchester Flower Festival is returning to our city later this month, complete with pop-ups, installations and tributes to some local icons.

Taking place over the late May Bank Holiday, the event will be headlined by its ‘Floral Trail’.

This year’s theme is Manchester Icons, with a host of names past and present being honoured in flower form, including the late comedy legend Caroline Aherne, pop star Sarah Harding and suffragette Emmeline Pankhurst.

The Vain Photography / Manchester Flower Festival

Collaborating with Manchester illustrator Stanley Chow, floral designer Liv Woodward will create a portrait of Caroline Aherne at the Floral Marquee on New Cathedral Street, using sustainably sourced plants and flowers.

Girls Aloud star Sarah Harding will be remembered in a ‘tribute garden’, sponsored by the AO Arena, with visitors able to donate to the Sarah Harding Breast Cancer Appeal by scanning the QR code at the display.

The homage to Pankhurst has been created by female-led Decordia, featuring an ornate wooden Manchester Town Hall-inspired planter with sashes, posters and colourful icons, alongside a wicker figure of the suffragette herself.

This can be found at the corner of Cross Street and King Street, adorned with purple, green and white plants – the colours of the suffragette movement.

The Vain Photography / Manchester Flower Festival

Other local legends will also be honoured with their own installations, including Happy Mondays vocalist Rowetta and iconic Manchester brewery Boddingtons .

Fringe events will be taking place too, at locations including Northern Quarter art shop Fred Aldous, The Bridgewater Hall, the Kimpton Clocktower Hotel and the National Trust’s Castlefield Viaduct.

Selfridges Exchange Square, El Gato Negro, Tast Catala, Franco Manca, Grand Pacific Manchester and Urban Playground will also be taking part, with alfresco dining, festival-related dishes and cocktails.

The Vain Photography / Manchester Flower Festival

Now in its seventh year, the Flower Festival, which is put together by Manchester City Centre Business Improvement District, attracts tens of thousands of visitors each year, with live entertainment, workshops, and arts and crafts markets.

It all happens from May 24th to May 27th – head over to the website HERE to find more information.

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