This Morning viewers slam Alice Beer as she gives cost of living ‘lecture’ from ‘huge’ home

This Morning fans weren’t too impressed with Alice Beer’s energy-saving tips from her home on the ITV show yesterday.

The consumer journalist appeared live from her Wiltshire home during the episode, where she discussed a number of different ways people could cut back on their energy use as bills continue to soar.

However, many people didn’t find Beer’s advice on thermostat and radiator usage to be too helpful thanks to the sheer size of her home, which she strolled around throughout the segment. 

One person wrote: “Something a bit sick about the likes of Schofield, Willoughby and Alice Beer advising the population cost cutting energy tips. Beer in a new multi million property!

“It’s like your chain smoking, beer-swilling, obese GP telling you to change your lifestyle!”

Another person commented: “[Alice Beer] comes across as if she is having to slum it with the riff raff. No empathy there and not relatable at all.”

And a third wrote: “Alice Beer preaching [that it] costs less to use your microwave with TWO huge cookers in her kitchen”, alongside a laughing face emoji. 

Though this isn’t the first time ITV has come under fire for its approach to the cost of living crisis; last month, the breakfast show was criticised for offering an energy bill payment as one of its Spin to Win prizes.

Instead of the usual cash prizes the call-in game offers, ITV bosses decided to give winners the chance to have their energy bills paid for four months.

Announcing the controversial new prize during the episode on September 5th, host Phillip Schofield said: “We’ve got our usual cash prizes but you can also win some extra cash to pay your energy bills until the end of the year… That’s four months of energy bills totally taken care of.”

Many viewers at home slammed the prize as ‘dystopian’, and accused the channel of ‘making entertainment’ out of the ongoing crisis, which is expected to impact millions of households this winter.