Now we know...
ITV bosses have said the attraction has become 'financially unviable'
It will air shortly after the fifth and final episode of The Walk in tonight
Applications for housemates are officially open...
'Alice Beer comes across as if she is having to slum it with the riff raff. No empathy there and not relatable at all'
The hosts have since offered an explanation to their apparent queue jump
'This Morning having energy bills as a prize on their Spin To Win is the most dystopian and sad reflection on society right now...'
Big Brother could be back on our screens sooner than we'd thought...
The revived show will reportedly be aimed at a 'legion of younger fans'
Who's up for this?