A billboard advertisement for a Greater Manchester artificial grass company was ordered to be taken down by the Advertising Standards Authority.
The advertising watchdog ruled that the ‘offensive’ billboard – located at a busy junction where Oldham Road meets the M60 in Hollinwood – ‘objectified and stereotyped women as sexual objects’.
The ASA investigated the poster from Oldham-based Great Grass MCR Ltd following complaints, finding that the ad was ‘irresponsible and likely to cause serious offence’.
Featuring text that read ‘Artificial Grarse Experts’, the billboard also used an image of a woman in just her pants, with additional text saying ‘Perfect 365 days a year…Get laid by the best’.
The ASA said: “The complainants, who believed the ad objectified and sexualised women, challenged whether the ad was offensive, harmful and irresponsible.”
They continued: “We noted that the word ‘grass’ was spelt incorrectly to include the word ‘arse’. We considered that was likely to be understood by readers to be a reference to the model’s buttocks and had the effect of making that exposed part of her body the focus, thereby drawing attention to the ad.
“The ad also stated ‘Get laid by the best’. We considered ‘get laid’ would be understood by readers as a slang reference to sexual intercourse. We considered that text, together with the model’s pose and state of undress, was sexually suggestive and would be seen as presenting the model as a sexual object.
“We acknowledged that while sunbathing, people might recline on a lawn wearing revealing clothing. However, we considered that in the context of the ad, in particular the references to ‘arse’ and ‘get laid’, the model was portrayed as a sexual object, rather than someone who was sunbathing.
“For those reasons, we concluded that the ad objectified and stereotyped women as sexual objects, was irresponsible and likely to cause serious offence.”
In response to the ruling, the ASA told Great Grass to make sure that any future advertising was ‘socially responsible’ so as to not cause widespread offence.
The ASA said: “Great Grass said it was noteworthy that there had only been three complaints when the ad had been seen by thousands of people. They therefore believed that most people were not offended by the ad, but found it amusing.
“They believed the complaints were generated by people on social media encouraging others who likely had not even seen the ad, to complain about it.
“Great Grass also said that to assume that the person featured in the ad was a woman was wrong and offensive to the transgender community.”
The company responded to the ASA ruling by saying that ‘Get laid by the best’ was a strapline it had used for many years.
Great Grass spoke to the Manchester Evening News, saying: “The ad was a bit of light-hearted fun and not intended to offend anyone. There have been a number of people posting the ad on social media with positive comments.
“We thought with all the problems going on in the world at the moment anything that can bring a smile is a welcome distraction. It is a very busy junction and the ad has been seen by thousands and thousands of people.
“To the three who found it offensive, we apologise. To the fifty odd thousand who found it amusing, sorry it’s got to go.”
Pub chain giving away FREE pints to anyone with one of these 50 surnames
Are you on the list?
England’s World Cup campaign got off to a flying start yesterday with a convincing 6-2 win over Iran.
Our Welsh neighbours – who are also in Group B with us – managed a draw with the USA, thanks to a late Gareth Bale penalty.
But goals aren’t the only thing to celebrate this World Cup, as a pub chain is giving away FREE pints to lucky fans who have one of 50 surnames.
Greene King is dishing out a free drink to anyone who has the same surname as a player in either the England or Wales squads.
If you have one of the lucky last names, you can claim a pint on the house at any point during an England or Wales game.
All you have to do is head to a participating Greene King pub with your driving licence or passport to prove your name.
Anyone with one of these 50 surnames can claim the free pint:
All you need to do is head down to your nearest participating boozer and show the bar your photo ID during any England or Wales World Cup group stage game.
You can find the nearest pub to you taking part in the offer here.
Will Ferrell appeals for spare room in North West to watch Eurovision
Got any room for Will?
Earlier this year it was announced that Eurovision 2023 would be held in Liverpool instead of Kiev, due to the ongoing war in Ukraine.
Following the news, all hotels and accommodation in the city quickly sold out – with many establishments dramatically increasing their prices in the process.
As such, finding somewhere to stay during the annual song contest has become nigh on impossible, even if you’re a Hollywood superstar like Will Ferrell.
Will recently appealed for help in finding accommodation for next year’s Eurovision during an appearance on BBC Radio 2 to promote his new film Spirited.
The actor previously wrote and starred in the 2020 film Eurovision Song Contest: The Story of Fire Saga, playing Icelandic singer Lars Erickssong.
READ MORE: Will Ferrell’s Buddy the Elf returns to screens in new Asda Christmas advert
During the BBC interview, Zoe Ball mentioned how much she enjoyed the film, to which Will responded: “And it’s in Liverpool this year, isn’t it?”
After being asked if he wanted to go, he said: “You know my mother really wants me to take her to Eurovision, she’s dying to go and she’s always wanted to go to Liverpool.”
Will added: “But aren’t the hotels all booked now?”
After the comedian appealed for a spare room to stay in, Zoe said: “If anyone is willing to put up Will Ferrell and his mum in Liverpool or the Liverpool area during Eurovision.”
Will revealed his requirements: “We need a clean, tidy room. We’ll share a room – two bunk beds that’s all we need. I know we’re kidding but my mom would love that, she’d be thrilled.”
Eurovision 2023 will consist of two semi-finals on May 9th and 11th, before the final on May 13th.
Olivia Attwood breaks silence and reveals why she left I’m A Celebrity
Now we know…
After a week of speculation, Olivia Attwood has revealed the real reason she was forced to quit I’m A Celebrity… Get Me Out Of Here! after just a short stint on the show.
After appearing on the hit reality show’s opening episode, Olivia mysteriously vanished from our screens with numerous reasons and theories put forward as to why.
The ex-Love Island star’s representatives initially revealed her absence from the show was down to ‘medical grounds’, but didn’t elaborate.
But now, in an interview with the Daily Mail, Olivia revealed it was a routine blood test that ruled her out of returning to the jungle.
The test found that she was ‘dangerously anaemic’, something which shocked her because she was ‘feeling fine’ despite having to be rushed to hospital.
Olivia said: “I was like: ‘What the hell is wrong with me?’ They couldn’t give me an answer, they just told me that they had to get me to the hospital immediately.
“The results were really, really low when they put them into their reader, and they consulted with another doctor off site. I had those bloods done in England before I left, and they were fine. I was confused and of course very, very worried.”
ITV decided to play it safe and didn’t let her back into the jungle, after tests showed she had low levels of sodium and potassium.
Olivia added: “I was absolutely devastated. I’m not a crier but I started to cry.
“It was so emotional. I was heartbroken and gutted. I tried to keep my emotions in check and keep it in perspective, things could be so much worse.”
Nevertheless, she went on to say that she ‘loved’ her short time on the show, adding that she felt ‘empty’ when was told she couldn’t go back to camp.