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Aldi teams up with Marcus Rashford for a special Christmas advert

Marcus Radishford the Radish is the latest character in Aldi’s famous Christmas adverts

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Aldi has teamed up with Marcus Rashford for its 2021 Christmas advert campaign as part of its pledge to donated 1.8 million meals to families over the festive period.

The advert, which has taken inspiration from Charles Dickens’ festive classic A Christmas Carol, centres around new character, Ebanana Scrooge, who holds a passionate dislike for Christmas after being rejected by Santa for a mince pie as a baby banana.

Old favourite Kevin the Carrot also returns as the Ghost of Christmas Past and, in a first, Manchester United striker Marcus Rashford makes a brief cameo as the footballer radish, Marcus Radishford.

In the ad, two peas packing up a delivery point out, “Look! There’s Marcus Radishford! He’s always helping children,” to which the radish version of the footballer calls out, “Merry Christmas Kevin!”

The advert ends with Ebanana finally embracing the spirit of Christmas, and closes with the resounding quote: “The moral of the story? The answer you’ll find, for you to be happy, you need to be kind.”

Rashford shared the clip onto Twitter last night, writing: “Well done @AldiUK. This is much bigger than a Christmas ad… Might not be Oscar-worthy but glad I could play my part.”

He added in a statement: “As a family, we relied on the local food bank to get our Christmas dinner. To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognised. It is with that in mind that I’m delighted to lend my support to the Aldi campaign.

“For many children in situations like mine growing up, there is very little expectation around this time of year; add the impact of the pandemic and the very least they deserve is a Christmas dinner.”

Aldi will be working with Neighbourly, a platform that helps businesses connect with charitable organisations in local communities, to donate its surplus food to local causes.

Neighbourly chief executive Steve Butterworth said on the new parternship: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.

“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”

This comes just days after Rashford was awarded an MBE at Windsor Castle for his campaign to support vulnerable children throughout the pandemic.

The twenty-four-year-old received nation-wide praise last year when he began campaigning to end child poverty and hunger, with his work for the provision of free school meals and support to low -income families in the UK during holidays prompting major changes in government policy.

The footballer also fought hard against the government’s plan to cut the £20 universal credit uplift, urging them to instead tackle the ongoing ‘child hunger pandemic’.

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Shocking comparison between England Lionesses’ wages and their male counterparts

It is hoped that the success of the Women’s Euros will close the gender pay gap

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Ailura / Wikimedia Commons

Following the Lionesses Women’s Euro 2022 victory last weekend, the shocking comparison between their wages and that of their male counterparts has started coming to light.

The Lionesses’ bonus for finally bringing football home after fifty-six years of hurt was £55,000 per player, a seemingly handsome sum. 

However, it is just a small fraction of the bonus the men’s team took home after coming in second during the Euro 2020 tournament last year.

The men were each awarded a bonus of £300,000, and could’ve have taken an even higher sum of £460,000 home if they had beaten Italy to the title. 

A BBC study claims Women’s Super League (WSL) players earn £47,000 a year on average, while the average wage of a Premier League player is £60,000 – a week. 

The only aspect of equality in the game is payment to each player for an England appearance, with both the men and women’s team being paid £2,000 for each appearance.

The significant gender pay gap can be put down to the amount of money individual clubs bring in – for example, Manchester City’s mens team reported £571m in turnover for the 2020-21 season.

According to Deloitte, the club spent 62% of that revenue on players’ wages, which works out at £354m.

Manchester City’s Women’s Super League team, however, reported a significantly lower turnover of £2.9m for 2020-21, with its wage bill reported at £3.3m.

Though it isn’t all doom and gloom for women’s football, with wages slowly on the increase.

England Captain Leah Williamson reportedly earns £200,000 a year, while right-back Lucy Bronze is also said to have been in a similar wage bracket when she was at Manchester City before her transfer to Barcelona this summer.

And things are looking up for the Lionesses as they consider brand deals, sponsorships and off-field collaborations with big names such as Pepsi, Gucci and Nike, all of which will increase the club’s revenue. 

Pay could also increase as a result of the tournament’s success, which saw a record attendance for any Euro game at Wembley for the final.

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Bury swimmer James Guy wins SIX medals at the Commonwealth Games

James also brought home gold at last year’s Olympic Games

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@james.g.guy / Instagram

A swimmer from Bury will be bringing home an astonishing six medals from the Commonwealth Games. 

After winning three silvers and two bronze at the Birmingham games, James Guy concluded his week with gold as part of the England team 4 x 100 metres medley relay after beating their Australian rivals.

These medals join his Olympics 2021 success in Team GB’s 4 x 200m freestyle relay team, where he brought home gold. 

Although winning gold is the dream, James says the medal he is most proud of this week is the silver he won for the 100 metres butterfly event.

He told ITV News: “I just haven’t got that race right this year just generally and tactically but this meet I wanted to swim it right and swim it how I usually do it.

“I trusted myself, believed what I was doing and believed in myself.”

He added: “It’s been a really good year this year. I think to get six medals at our home games is fantastic. I never really look at the results, I just try and see what I can do in my individual races and my team races. 

“Six medals is a nice accomplishment… I didn’t realise how many I’d won until I finished racing, but to finally get a gold on the last event and to beat the Australians… Yeah, a really really good week, and a nice start for the English team in Birmingham.”

James, who was awarded an MBE for his services to swimming earlier this year, was born in Bury and grew up in Altrincham, where he took up swimming lessons when he was four.

However, swimming wasn’t his only passion, with his childhood being full of different sports and activities. He said: “When I was younger I was obsessed with Bruce Lee. I used to do kung fu twice a week, gymnastics, football and even lacrosse.

“I was just a normal kid trying everything. Eventually swimming took over and it went from there.”

James swam at the Trafford Metros swimming club and went on to win a swimming scholarship at Millfield public school in Somerset, where he now lives. 

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Campaign group urges Brits to stop paying their energy bills in protest of soaring costs

‘It can only work if we show the powers that be that we would not stand for being treated as cash cows’

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Brits should boycott their energy bills this October in protest of the soaring costs, a campaign group has proposed this week.

As the cost of living crisis continues to take its toll, Don’t Pay UK is on a mission to get one million people to pledge to cancel their bills in a bid to force energy companies to reduce monthly costs.

The group says that if even a fraction of the million that they want on board agree to stop paying their energy bills, they will be able to bring companies to the negotiating table.

This comes after Ofgem announced the energy price cap will be updated every three months rather than every six months, as it warned that customers face a ‘very challenging winter ahead’.

Analysts at Cornwall Insight also predicted that the price cap is on track to rise to an astonishing £3,615 a year from January, adding further pressure on households. 

In response to this, Don’t Pay UK has devised a three-step plan:

Build support.

The group is currently setting up email lists and is on TikTok, Instagram, Reddit and Twitter to spread its message. Zoom calls are also being organised, as are as in-person meet-ups. They are also printing flyers and stickers in a bid to bring people together.

A statement on the group’s website reads: “We’ll need people, organisations and community groups to do all of this too, building this up street by street, estate by estate and city by city.

“The first step is to get thousands of people like you to say you support the strike.”

Gather a million pledges.

Don’t Pay UK has stressed that the only way they can get their message across is by turning out in serious numbers to show energy companies that they have some power.

A statement reads: “One million sounds like a lot, but millions more will already be thinking about whether they’ll be able to pay come winter and afford the other things they need to survive for them and their families.

“Even more of us will be angry about paying more than double what we used to pay for the same amount we use. Let alone food, petrol and mortgages.”

Cancel direct debits if price increases go ahead.

If the government and energy companies have not reduced bills by October 1st, the group say they will take action by cancelling their direct debits. They hope that by everybody doing this on the same day, they will be able to send a strong message to energy companies.

Their website reads: “It can only work if we believe in each other and show the powers that be that we would not stand for being treated as cash cows.”

To read more about the Don’t Pay UK movement, visit the official website here.

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