Pink Hooch now exists and it’s the perfect summer drink

Stop the presses, a brand new Hooch is available in the UK and it looks like the perfect summer drink.

Pink Hooch is the latest offering from the booze manufacturers, bringing with it an alcoholic raspberry lemonade taste alongside the drink’s signature citrus kick.

The drink will have an ABV of 4%, comes in 275ml bottles, 440ml cans and 70cl bottles, and is available from a few different retailers. 

Hooch brand controller Christian Sarginson, said: “In the drinks industry the power of pink is plain to see, with pink ready-to-serve drinks growing 357% year on year in the UK off-trade.

“Through the launch of an alcoholic raspberry lemonade with attitude such as Pink Hooch, we are tapping into the consumers lust for pink drinks while injecting into the market a bold, flavour packed and degendered take on the trend.”

You can grab it from a few places, and according to the Hooch website Manchester’s very own Crazy Pedro’s and Junkyard Golf will stock it, as well as Tesco, B&M, Nisa and Greene King establishments.

If you head over to the Hooch website, they’re currently running a competition to give away a year’s supply of the pink stuff – can’t say fairer than that.