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Iceland announces it’s discounting baby formula to cut price of £7.95

Iceland CEO Richard Walker says says ‘businesses need to step up and do more’

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Edward Hands / Wikimedia & Iceland

Iceland has launched reduced cost baby formula in a bid to do more to help families through the cost of living crisis.

Iceland CEO Richard Walker is determined to bring down the cost of baby formula, and says ‘businesses need to step up and do more’.

The businessman has made it his mission after hearing heartbreaking tales from parents who have been struggling to feed their families amid spiralling costs.

Edward Hands / Wikimedia

Mr Walker, a dad-of-two, told Metro: “We’ve heard terrible stories of customers watering down feeds, skipping feeds or ignoring sell by dates, all of which is really bad for the baby. That prompted us to take action.”

Iceland slashed prices earlier this year, revealing three of its Aptamil formula milk products would sell at £11.20 – a move which led other supermarkets including Asda and Tesco to reduce their own prices. 

Now, Iceland has confirmed it is selling 800g of SMA’s Little Steps formula milk for £7.95 across its stores and online from Tuesday February 27th – £1.80 cheaper than its rivals.

Ben Kerckx / Wikimedia

Mr Walker insisted it’s not just a clever business move either, as he continued: “The price is a mind-blowing £7.95 which makes it the cheapest infant formula milk on the market. I think it will really really help our customers.

“We’re not making any profit out of this now. We’re passing on the savings which we’re managing to persuade the manufacturer to give straight on to our customers.”

The baby formula industry is currently under investigation after prices rose by an average of 25% in the past two years.

Donald_Trung / Wikimedia

The Competition and Markets Authority (CMA) has said it is looking into whether companies have been exploiting parents for profit.

Iceland’s launch of lower priced baby formula has also gained the support of Mumsnet.

The eight-million strong parenting group have announced they are joining forces with Formula For Change – Metro’s campaign to lower baby formula prices.

Mr Walker has also signed the petition and is calling on parents to sign it and help push it over the line.

Politicians may soon be forced to address the scandal as the Formula for Change petition is almost at the 100,000 signatures mark – the crucial threshold needed for a parliamentary debate on the issue.

Mr Walker also told the publication: “Formula for Change is absolutely fantastic. The Prime Minister has said he is ‘sad’ families are watering down formula to try and make it last longer, but again these are just words.”

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City Guides

Proper Manchester is becoming Finest City Guides

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We’re pleased to announce that Proper Manchester is rebranding as Finest City Guides.

As part of this change, the Proper Manchester brand, including its social media channels, will transition to the Finest City Guides name.

This is a rebrand of the existing platform rather than a new or unrelated business. The same team behind Proper Manchester will continue to operate Finest City Guides as we develop the platform under its new identity.

Previous name: Proper Manchester
New name: Finest City Guides

Our social channels and other brand assets will be updated to reflect the Finest City Guides name as part of this transition.

More from Finest City Guides coming soon.

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Oasis announce huge reunion tour as Liam and Noel Gallagher ‘make peace’

The news we’ve all been waiting for!

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After years of will-they-won’t-they speculation, Oasis are officially BACK together for a reunion tour.

The Gallagher brothers have put aside their differences in the name of music, making thousands of fans extremely happy in the process.

The band teased the news on their socials over the weekend, posting a video on Sunday morning with today’s date (Tuesday, August 27th) and the time 8am.

And now shows have been announced for multiple dates in the UK and Ireland, with tickets going live this Saturday, August 31st.

The legendary Mancunian rockers will take to the stage next summer, with gigs in Cardiff, London, Edinburgh, Dublin and, of course, Manchester.

15 years after splitting, the band confirmed they would be back for 14 shows, saying: “The guns have fallen silent. The stars have aligned. The great wait is over. Come see. It will not be televised”.

The gigs will be Oasis’s ‘only shows in Europe next year’, with tickets on sale this Saturday at 8am in Ireland and 9am in the UK.


The Oasis 2025 tour dates in full:

July

4th – Cardiff, Principality Stadium

5th – Cardiff, Principality Stadium

11th – Manchester, Heaton Park

12th – Manchester, Heaton Park

19th – Manchester, Heaton Park

20th – Manchester, Heaton Park

25th – London, Wembley Stadium

26th – London, Wembley Stadium

August

2nd – London, Wembley Stadium

3rd – London, Wembley Stadium

8th – Edinburgh, Scottish Gas Murrayfield Stadium

9th – Edinburgh, Scottish Gas Murrayfield Stadium

16th – Dublin, Croke Park

17th – Dublin, Croke Park

You can grab your tickets HERE.

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Stagecoach hiring over 100 new bus drivers for Bee Network with £31k salaries

Fancy a career change?

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Stagecoach

Stagecoach Manchester is hiring over 100 new bus drivers to work from its Oldham depot, following the second phase of the Bee Network launch in March.

You can apply for a range of roles, from positions with no experience required to fully qualified bus drivers.

Successful applicants will receive full training as part of the job, and trainees will get paid to train. Then after only 12 months’ service at Stagecoach, drivers can expect to earn up to £16 per hour, which equates to £31.6K per year, before overtime.

As well as that, drivers that already hold a PCV licence may be eligible to receive a £1,200 joining bonus.

Stagecoach

There’s also a host of other benefits available to all Stagecoach employees, like 28 days paid holiday, generous pension and free Stagecoach bus travel for successful applicants and a companion.

Rob Jones, Managing Director at Stagecoach Manchester said: “Expanding our offering in Oldham means we’ll be investing more in the economy and supporting our local community, as well as strengthening our workforce.

“Whether you’re looking for a career change or you’re a fully qualified, experienced bus driver, there’s a role for everyone here in Oldham.

“We’re looking for personable and dedicated drivers who are ready to help us build on the success of the Bee Network and connect the people of Oldham and Greater Manchester with the places and people that are important to them.”

Stagecoach

Phil Cornwall, bus driver at Stagecoach Manchester, said: “I’ve been a driver at Stagecoach for 25 years and I couldn’t recommend it more.

“From the perks to the people to the passengers, it really is a great place to work.”

To apply, head to the Stagecoach website HERE.

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