‘World’s happiest immersive event’ with pillow fights and ball pit coming to Manchester

A multisensory experience including a giant pillow fight, ball pit and musical squares is coming to Manchester.

The new experience called ‘Dopamine Land’ combines media, technology and play in one place and promises to ‘channel the limitless imagination of your inner child into reality’. 

It will be a magical place where families can immerse themselves in a variety of experiences to delight the senses at Manchester Arndale this September.

Dopamine Land, which came to London last summer, will be coming to Manchester Arndale on September 14th and is organised by Fever – the company behind the immersive Van Gogh, Kimt and Monet experiences, as well as the Candlelight Concerts.

Providing a world of happiness and an escape from the outside world, the organisers claim each room uses a mixture of sensory experiences to heighten levels of dopamine — known as the ‘feel good’ chemical.

Commenting on the launch, organisers said: “Fever’s new immersive experience transports guests into a different imaginary realm, full of optical illusions, sound effects and themed rooms for the ultimate sensory overload.”

There will be nine different rooms for visitors to discover and interact with, each of a different theme to heighten dopamine levels through different ways — and all will look great on the ‘Gram.

Of the themed rooms coming to Manchester, there will be: a Pillow Fight room, a Ball Pool room, a Musical Squares room, a Calm Forest room, an Infinity room, and more.

Visitors will begin their journey through Dopamine Land in the Reset room, as the switch-off from the world outside, decompress and get ready to start their feel good experience.

The experience was hugely popular in London last year with Secret London describing it as an ‘Instagrammer’s paradise which allows people to ‘relive the joy of childhood imagination’. 

Fever hopes to replicate its London success when they bring Dopamine Land to Manchester. The event is open to all ages and tickets for the experience go on sale on August 2nd at 11am. 

Tickets cost £8.50 for kids up to 15 years old and £13.00 for over 16s. 

There will also be family bundles available at £10 per person and group bookings for over eight people at £11 per person. To book tickets click HERE.