A huge indoor Nerf entertainment centre is set to open inside Trafford Palazzo at the Trafford Centre.
The NERF Action Xperience (NAX) promises ‘an immersive, action-packed activity for families and Nerf fans of all ages’ for its UK debut.
The entertainment centre will boast three different zones offering ‘Nerf adventures in a purpose-built and immersive environment’.
There will be the Competition Zone, which will allow groups to battle it out with different Nerf blasters in three immersive themed arenas, and the Sports Zone, which will feature a huge atrium of Nerf-related sports challenges including basketball and football volley.
NERF Action Xperience
And finally, there will be a dedicated Training Zone for players wanting to perfect their targeting skills, truly providing something for everyone.
Archie’s will be partnering NAX in offering guests its menu of burgers, shakes and waffles while also delivering children’s parties for the attraction.
The new attraction will be found inside the former Barton Square – which is already home to Legoland Discovery Centre and Sea Life Manchester – and will mark the start of a UK-wide rollout of NERF Action Xperience venues over the next five years.
Matt Proulx, VP location based entertainment at Hasbro, Inc., said of the new opening: “The NERF Action Xperience in Manchester is an immersive, action-packed activity for families and Nerf fans of all ages.
“Hasbro is continually introducing innovative experiences for consumers – and we’re excited to partner with Rocafella Leisure to bring the NAX experience to fans throughout the UK.”
NERF Action Xperience
Chris Hayes, chief executive of Rocafella Leisure Group, added: “It has been a huge and momentous effort by all my team to finally turn this exciting project into reality.
“We want NERF Action Xperience to become a brand leader in the world of family entertainment and leisure attractions. Offering something different for the people of Manchester, and beyond, to visit during the week, weekends and in the holidays.
“We are delighted to be working with such a forward thinking landlord who has been instrumental in sharing our vision in bringing this to the North West’s capital.
“Our intention is to become a beacon of innovation, dynamic customer service and an all round provider of fun-fuelled activities for all ages that inspire the youth of today to stay active.”