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Hot Wheels interactive experience hosting its first-ever European event in Trafford
This will be mint!
A Hot Wheels interactive experience is coming to Trafford Park this summer, the first time the event has ever taken place in Europe.
Coming from Live Nation, BeFUN, and Mattel, the Hot Wheels City Experience is heading to the B.E.C Arena in Trafford Park this August, making its European debut as it brings the legendary toy cars to life.
Spanning a series of immersive stations and interactive activities, the event will have something for families and devoted collectors alike.
Hot Wheels City Experience
The 6,000 square metre experience will let fans step through a nostalgic and educational journey consisting of 10 stations, including a design centre, immersive museum, playground, gamer zone and Hot Wheels Lab.
Fans will go on a journey through the colourful world of Hot Wheels, starting with an introductory video which will take a deep dive into the history and culture of the brand.
Luís França / Hot Wheels City Experience
The next station features an immersive museum and expo where visitors will get to see the best of the Hot Wheels collections – including graphics with the history of Hot Wheels, classic arts of the brand, and the Hot Wheels legendary life-sized cars.
There’s also the Gamer Zone, where gamers can show off their skills, the Design Centre, where the latest technology is used to introduce colour and graphic projection onto virtual cars, and a Digital ‘build your car’ and painting workshop where fans can create and have their work emailed to them or projected on the walls.
Hot Wheels City Experience
Lastly, the Hot Wheels Lab will let guests play with the most popular Hot Wheels toys, including giant tracks and pre-built racecourses – with the opportunity to win prizes.
The Hot Wheels City Experience opens its doors on August 13th and runs until September 12th 2024, with presale tickets launching at 10am next Wednesday, April 24th – sign up for pre-sale HERE.
On-sale tickets will be available at 10am on April 26th, starting from £27.50 for adults and £22.50 for children – head here for more info.