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Elmer the elephant art trail coming to Blackpool with 30 sculptures to find
‘Elmer was yellow and orange and red and pink and purple and blue and green and black and white’
Blackpool is to play host to an Elmer the Patchwork Elephant art trail, inspired by author David McKee’s popular children’s book character.
The epic trail, happening next spring, will see 30 patchwork elephant sculptures as part an event from Wild in Art. The elephant sculptures are expected to attract thousands of visitors in a bid to raise funds to support a children’s hospice
Each large sculpture will be uniquely decorated by established and up and coming artists, creating a parade through the northern seaside town that will be enjoyed by visitors and locals for its eight-week stay.
A herd of smaller Elmers will accompany the trail, decorated by local children and young people through schools and youth organisations. The smaller elephant sculptures will be displayed inside some of the town’s tourist, cultural and leisure locations.
Brian House — the Fylde coast’s only children’s hospice — has announced Blackpool’s first major public art trail in partnership with Wild in Art and Andersen Press. They’ll be sponsored by businesses and organisations and be placed around key landmarks, streets, and open spaces across Blackpool, with visitors encouraged to visit as many as possible.
After the trail, the sculptures will go up for auction to raise vital funds to support Brian House’s specialist care to patients and their families. The Elmer trail arrives for spring 2024 — but there’s already a lot of excitement about the anticipated event.
Much-loved by children across the world, Elmer books have sold more than 10 million and been translated into more than 50 languages since the elephant’s first appearance in 1989. Linzi Warburton, head of fundraising at Brian House, said: “We have kept this a secret for a long time and now we are so excited to share this news with everyone.
“Elmer is a much-loved character and represents kindness, differences, acceptance, and friendship. There’s no other beloved character like him which celebrates the differences that make our children so very special.
“Elmer’s Big Blackpool Parade is the largest event we have ever organised, and we are delighted to be partnering with Wild in Art and Andersen Press with their expertise and advice.
“We hope people from Blackpool and beyond are as excited as we are and join us in celebrating this incredible character and how he represents the children we are privileged to care for. Not only will this art trail do great things for our community, but it will raise vital funds and awareness for our incredible children’s hospice which is a lifeline for local families.”
Charlie Langhorne, managing director and co-founder of Wild in Art, said: “Elmer will bring colour and creativity to Blackpool next year and we are thrilled to be teaming up with Brian House and Andersen Press on this exciting art trail.
“Our events are designed to bring the enjoyment of public art to everyone while offering new ways for people to explore their local area and we hope that, through the trail, we can inspire businesses, the creative sector and the wider community to come together to create something very special which will have significant impact.”
Paul Black, PR and brand director at Andersen Press, said: “Everyone at Andersen Press is delighted to be working with Brian House and Wild in Art to bring Elmer to the seaside. These events are hugely special, community-driven spectaculars which can bring people together with something fun and engaging for everyone.
“I look forward to seeing the creativity of Blackpool come to life with the help of Elmer the Patchwork Elephant next year.”
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Famous faces to come to life in ‘groundbreaking’ new immersive National Portrait Gallery exhibition
And it opens this week
The National Portrait Gallery is working with FRAMELESS Creative, the UK’s leading creator of immersive experiences, to create Stories – Brought to Life, the first immersive art experience of a UK national collection.
Opening at MediaCity this Friday, May 2nd, and running until Sunday August 31st, the groundbreaking new immersive, cinematic show promises to redefine the gallery experience.
Visitors will step into a world where the sitters’ stories come alive. This unique experience explores the lives behind some of the most iconic faces from the National Portrait Gallery’s Collection who have shaped the UK’s history and culture.
It will feature people from royalty and cultural icons to fearless leaders and national heroes, including Winston Churchill, Charles Darwin, Queen Elizabeth II, Audrey Hepburn, Nelson Mandela, Emmeline Pankhurst, Grayson Perry, Mary Seacole, William Shakespeare, Amy Winehouse, Oscar Wilde, Virginia Woolf and Malala Yousafzai.
NPG x131784 Emmeline Pankhurst addressing a crowd in Trafalgar Square by Central Press, October 1908 –
© National Portrait Gallery, London
For its premiere in Manchester, Stories – Brought to Life will be presented in a specially designed 10,000 sq ft state of the art, immersive digital gallery in the heart of MediaCity.
Ryan Atwood, Creative Director for FRAMELESS Creative, said: “Working with a cultural institution like the National Portrait Gallery has been a unique experience, especially having the opportunity to draw upon the deep knowledge and passion of the curatorial team.
“But the magic has also come from studying the sitters and working with the families, estates and the sitters themselves to understand more about the individuals behind the portraits.
“Being able to delve deep into the life stories of the individuals and then bring them to life through the power of emotional, immersive storytelling has been a very special experience and we’re excited to share this with the public when we open in Manchester in May.”
NPG 1 William Shakespeare by John Taylor, circa 1610 – © National Portrait Gallery, London
Rab MacGibbon, Cross-Collections Curator at the National Portrait Gallery, added: “The National Portrait Gallery is home to the largest collection of portraits in the world and hanging on our walls are some of the most remarkable people to have ever lived.
“Working with the team from FRAMELESS, and through exploring new technologies and creative approaches, has allowed us to look at the Collection in a completely new light. We are embarking on a journey of discovery, which we hope will inspire and entertain a new audience.”
The experience will open to the public on May 2nd and run until August 31st at MediaCity, before going on a UK tour (dates to be announced). Grab your tickets HERE.
What's On
Ornella’s Kitchen and more coming to Freight Island as part of huge summer programme
There’s something for everyone…
Freight Island has announced its upcoming spring and summer programme for 2025, and there’s something for everyone.
This includes the arrival of one of the most difficult-to-book restaurants in Manchester, coming to the city centre for the first time.
Denton-based Ornella’s Kitchen will be joining three other new food and drink vendors at Freight, alongside their already comprehensive dining offering.
Freight Island
Ornella’s Little Kitchen will be the Italian spot’s second location, and will be music to the ears of fans, as the original venue is often booked up for months in advance.
Other new additions include authentic ‘shaokao’ Chinese barbecue from MOREJOY, delicious bakes from Gooey, and Hello Dezato, a new offering from Hello Oriental dishing up soft serve ice creams and desserts.
They’ll be joining established Freight Island vendors like Patterson’s, Mia’s Arepas, Burgerism and Voodoo Ray’s pizza.
Freight Island
And if that’s not enough, the ever-popular Kantina supper club series will be returning soon with yet-to-be-announced guest chefs and traders.
Jamie from Ornella’s Kitchen said of the move: “We’re incredibly excited to bring Ornella’s Little Kitchen to Freight Island and be part of such a dynamic food and entertainment space.
“Our pasta-deli specials have found a loyal following in Manchester, and we can’t wait to share our authentic Italian flavours in this new setting.”
Freight Island
You’ll also find a wealth of world-class DJs over spring and summer, including the likes of David Rodigan, DJ Paulette, Congo Natty, A Love From Outer Space, UK garage icon Wookie, Luke Una’s É Soul Cultura, Rich Reason’s Ghosts of Garage, and Huey Morgan.
The Sports Bar will host official takeovers and celebrations across major tournaments, including the UEFA Women’s Euros 2025 and the Woman’s Rugby World Cup, as well as Premier League fixtures, Champions League, Formula 1 and more.
Freight Island
Dan Morris, managing director at Freight Island, said: “Freight Island was always imagined as a place for innovation and pushing boundaries and this year’s update is about taking us closer to that original vision.
“With the incredible new food, a refreshed dining experience and our biggest Spring/Summer festival line-up yet, we’re set for an unforgettable season.”
Freight Island is re-opening on Thursday April 3rd. Get yourself booked in HERE.
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Manchester to transform into HUGE interactive playzone for free family festival this February half term
Manchester will be transformed this half term
Manchester is launching The Super Duper Family Festival in February, a new free un-ticketed family event spread over four days.
There’ll be various activities that will transform the city into a giant, interactive playground from Saturday February 15th to Tuesday February 18th 2025.
Families can explore unique play zones scattered across Manchester, with everything from giant mazes and steam-powered carousels to retro video games and family raves.
The family festival will feature six key zones across the city, including The Garden in Exchange Square, featuring an 18m x 18m real hedge maze reaching two metres high.
Then there’s The Carnival in St Ann’s Square, a steampunk spectacle of old-school carnival games, including a traditional Victorian Carousel, a mind-bending Hall of Mirrors, and Test of Strength stand.
Other zones include The Playground with Waterloo Road, where popular schoolyard games come to life on New Cathedral Street in collaboration with BBC’s Waterloo Road, gaming at The Arcade in the Printworks, The Sports Hall at Great Northern Warehouse, and The Party at Aviva Studios.
Then there’s The Rave, bringing family raves and parties featuring a world-class sound system and dazzling lighting displays to the Great Northern Warehouse.
Venues like the National Football Museum, Stoller Hall, People’s History Museum and Castlefield Viaduct are also set to host their own exciting activities.
And families can experience the launch of CBBC’s Operation Ouch: Brains, Bogeys and You at the Science and Industry Museum.
Supported by the city’s hoteliers, Manchester Accommodation BID, the festival has been created in partnership with Manchester City Centre Business Improvement District, Manchester City Council, Marketing Manchester, Aviva Studio, Great Northern Warehouse and Printworks.
Manchester Accommodation BID Chairman, Kumar Mishra said, “This festival is a fantastic opportunity to draw families into the heart of Manchester, showcasing the city’s vibrant culture, creativity, and its status as a world-class destination.
“With iconic attractions like the National Football Museum, the Science and Industry Museum, and the breathtaking Castlefield Viaduct, Manchester offers an unparalleled mix of history, innovation, and entertainment.
“By transforming the city into a playground of creative experiences and offering free fun for children of all ages, we’re not only celebrating the best of Manchester, but also inspiring families to explore, stay, and create lasting memories in one of the UK’s most dynamic and exciting cities.”
The festival is a free un-ticketed event, find out more HERE.
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Famous faces to come to life in ‘groundbreaking’ new immersive National Portrait Gallery exhibition
Pub dementia group struggling to run free regular afternoon meet ups with rising costs
Ornella’s Kitchen and more coming to Freight Island as part of huge summer programme
Manchester to transform into HUGE interactive playzone for free family festival this February half term
The VR gaming experience at airport where you can escape reality
