TV channel for dogs launches in UK next week to help with stress, loneliness and behavioural problems

A TV channel tailored just for dogs is launching in the UK to help with their stress and a range of other behavioural issues. 

DogTV has been created specifically for our four-legged friends after three years of research into dog behaviour and what causes issues such as anxiety, loneliness and stress.

Launching here in the UK on Monday, November 8th, the channel will air scientifically tested programming aiming at alleviating the symptoms of these issues, as well as shows aimed at helping owners better understand and look after their pets.

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The channel, which is already available in a number of other countries, will feature shows by celebrity dog trainer Laura Nativo, who will provide tips on how to live better at home with a pet, as well as programmes that provide simple and healthy recipes for dogs.

In a statement, producers of the channel said their programming has been developed ‘following studies into animals’ physiological and psychological needs, moods and responses, to help them feel more stimulated or relaxed when needed’.

The colours, audio frequencies and camera alignments have also been adapted to cater for dogs’ senses. 

Professor Nicholas Dodman, chief scientist for DogTV, said on the new channel: “DogTV is an excellent resource for dog owners to help alleviate some of the behavioural problems that can arise when dogs are left alone.

“With numbers of dog owners rising over the pandemic, and owners now returning to work, DogTV helps canines to feel relaxed and comforted until their owners return home.”

It’s Me or The Dog star and animal trainer Victoria Stilwell added: “People think that DogTV is a bit of a weird concept at first, but when I tell them the amount of research that has gone into this – that this TV channel can help their dogs while home alone, improve their lives considerably and help with different stresses and anxieties – they get it.”

The service will be available on a range of smart TVs, Android and Apple devices and online from Monday, November 8th.