Aldi’s new Christmas advert introduces new banana character and hints the end of Kevin the Carrot

Aldi has introduced a new character in the teaser trailer for its upcoming 2021 Christmas advert, leaving fans concerned for the whereabouts of Kevin the Carrot.

The budget supermarket first brought Kevin the Carrot to life in its 2016 Christmas advert, with it introducing Kevin’s girlfriend, Katie the Carrot, a year later in 2017. Then, in 2018, the beloved vegetable couple were joined by their three children, Chantenay, Baby Carrot and Jasper, as well as the villain Pascal the Parsnip. 

Kevin and his clan have been an undeniable success for the supermarket, with customers being known to queue for hours to purchase Kevin the Carrot themed merchandise each year. 

Yet despite his popularity, it seems Aldi is finally ready to leave behind Kevin and move onto something a little different; introducing, Ebanana Scrooge.

In a new teaser trailer for their upcoming 2021 Christmas advert, viewers were introduced to newcomer Ebanana Scrooge, a heartbroken – and admittedly very cute – banana who holds a strong dislike for Christmas. 

In the clip, which is seemingly a fun twist on the traditional Christmas movie A Christmas Carol, the little yellow fruit can be seen been rejected by Santa in favour for a mince pie. 

The voiceover says: “A little banana closed his eyes tight hoping to meet Santa that cold Christmas night.” 

Ebanana is left dismayed when Santa reaches for the mince pie instead, with him crying out: “Santa! Wait! Oh… why didn’t he take me? I hate Christmas.”

Of course, there was an instant uproar as to where the familiar Kevin the Carrot was, with many slamming the supermarket for leaving out such a popular festive addition. One person wrote: “Ebanana is cute, but he better not be replacing Kevin! Now, the both of them starring side by side, now that is something I could get behind…”

Another noted: “He’s cute but I ain’t giving up on Kevin. Raise your carrots!!!”

And sadly for Kevin fans, Aldi has also hinted strongly in a statement that the familiar carrot won’t be making an appearance this year, with them saying in a statement: “This Christmas is all about bananas at Aldi!

“We’ve fallen in love with these cute yellow fruits and we think you will too. Watch the start of this exciting new story as one particular banana tries to fulfil his Christmas wish…”.

Another statement read: “Carrots are so last Christmas. We’re looking ahead now to better times with bananas! We’ve even had some recipe ideas to help you join the fun. Look out for a bunch of delicious recipes coming soon!”

Aldi has confirmed the full advert will be released this week, saying their fans can expect to see it on their screens on Thursday, November 11th.