Yorkie’s ‘not for girls’ advert from 2002 has gone viral and people can’t believe it aired

With over two decades passing, some people are only just discovering the Yorkie ‘not for girls’ advert from 2002, and they can’t believe it.

That’s right, over 20 years have passed and younger generations are only just coming across the advert for Nestle’s thick milk chocolate bar, with mixed opinions on it.

Many can’t believe it made it onto TV, while others think the advert was ‘proper genius’ and ‘just a joke’. Either way, all would agree it probably wouldn’t go down so well today.

The Yorkie slogan in 2002 went as follows: “Five big chunks of masculine chocolate. Yorkie… it’s not for girls.”

The advert shows a woman disguising herself as a man to try to purchase a Yorkie bar from the shop.

But she is challenged by the male shopkeeper to answer a series of ‘manly’ questions to prove her ‘masculinity’ as the bar is branded as ‘not for girls’.

Then he asks her: “You’re not a man are you? Explain the offside rule then…”

He should ask the Lionesses! Although male pundits often can’t seem to agree on whether or not a player is offside, even with the help of VAR.

If that’s not enough, the next thing the woman disguised as a man has to do before she can get her hands on the bar of choccy is open a jar, not get scared by a plastic spider, decide whether stockings or tights are preferred, as the list continues.

The advert has cropped up again on social media, and many have been sharing their opinions on the ad.

One person recalled: “As a girl I simply accepted the fact I would be arrested for attempting to buy a Yorkie.” 

While another chimed in: “Yep, and I remember the massive kick off. I haven’t bought a Yorkie since.”

Others said they thought it was a great marketing tactic from Nestle seeing as it caused many women to head out to buy a bar in defiance, and many men choosing the chocolate while enjoying and benefitting from the ride – a successful marketing campaign, for sure.

As someone else typed: “Ahh back in the day when people actually laughed at jokes.

“If I could wish one type of person away it would be the ones who get p***ed off over jokes.”

And another added: “Never bought so many Yorkies in my life, how dare they say me, a girl, can’t have them. The advertising team were genius really, as not a lot of girls were buying them.”

A third put: “My sisters ate more Yorkies than me, was proper genius. But so many people don’t understand the difference between a joke and sexism.”

When Nestle ran the campaign back in 2002, the marketing director at Nestle, Andrew Harrison, said: “Most men these days feel as if the world is changing around them and it has become less and less politically correct to have anything that is only for males.

“Yorkie feels that this is an important element of men’s happiness and is starting the reclaiming process of making a particular chocolate just for men.”

The ‘it’s not for girls’ slogan as well as the red ‘no women allowed’ sign were reportedly removed from the chocolate bar’s packaging in 2012.