The latest result on exactly which supermarket is cheapest have been revealed, and it’s a tie between two budget giants.
Everybody wants to save some of their hard-earned cash on their weekly food shop, and that’s why Which? investigate just exactly which supermarket is the cheapest.
Using a list of 19 essential grocery products such as semi-skimmed milk, free-range eggs and Hovis wholemeal bread, on average shoppers would pay £18.45 at both Aldi and Lidl. The basket includes own-label and branded products
In third place, at just £1.58 more expensive, customers would pay £20.03 at Asda.
N Chadwick / Geograph
Coming in fourth place is Tesco with a £21.77 basket cost, followed by Sainsbury’s at £22.10. Next was Morrisons, followed by the most expensive Ocado and Waitrose where customers would pay £6.34 more than Aldi and Lidl at £24.79.
Julie Ashfield, Managing Director of Buying at Aldi, said: “We are delighted that yet again Which? has named Aldi as the UK’s cheapest supermarket.
“We are proud to be helping families throughout the UK by consistently providing the cheapest possible prices across our entire range of products.”
N Chadwick / Geograph
This week saw the launch of Sainsbury’s Aldi price campaign which sees the supermarket slashing prices to match Aldi’s including meat, fresh fruit and dairy products.
Mark Given, Chief Marketing Officer, said: “We recognise that giving customers good value is a core part of our strategy so will invest to keep prices low.
“When we’ve completed research, our shoppers have highlighted our quality and value for money, but with customers who also shop in other supermarkets we need to improve our price perception.
“We need to communicate this better with customers because the value is there.”
At Tesco, those with a Clubcard can pay less for their shop with their Aldi price match campaign online and in-store.