To get men ‘talking about their balls’, the biggest balls in the UK have been projected on a billboard right here in Manchester.
April is Testicular Cancer Awareness Month and, to mark the occasion appropriately, the Robin Cancer Trust has projected the biggest balls in the UK onto a billboard as part of their #TalkingBollocks campaign.
The campaign was created to raise awareness of testicular cancer and to get men talking by starting conversations and breaking down the stigma surrounding the disease, which is one of the most common of all cancers in the UK.
So for Testicular Cancer Awareness Month, the charity has partnered with local survivors to project their eye-grabbing graphic onto the billboard, with the aim to encourage people to get into the habit of checking themselves for lumps to spot the signs of the disease early.
Data from The Robin Cancer Trust shows that 90% of men are more likely to check themselves after seeing the charity’s awareness information, while 77% feel more confident to visit a doctor if they were worried about testicular cancer.
The charity’s founder Toby Freeman said on the campaign: “Spreading awareness of testicular cancer in the most creative ways has always been our priority, so more people can see and act on our messages.
“After seeing previous national campaigns on the billboard in Manchester I was obsessed with getting a pair of balls on there to encourage people to check their own, so we made it happen!”
The Robin Cancer Trust was founded by Toby after he tragically lost his brother Robin to testicular cancer at the age of just twenty-four.
According to the charity, 2,400 men are diagnosed with testicular cancer in the UK every year – that’s more than six every day – and rates have increased by more than a quarter since the early 1990s.
Testicular cancer is also the most common cancer in men aged between fifteen to forty-five, with the highest rates being in men between the ages of thirty to thirty-four.
But it has a 98% chance of being cured if caught early, which is why regular checks are of the utmost importance. For more information, visit the Robin Cancer Trust website.