Poundland to launch online shopping for the first time after buying out rival budget retailer

Poundland is set to join the modern world with the launch of its online shopping service after successfully buying out rival giant Poundshop.com.

The famed budget retailer will allow customers to purchase goods online for the first time, following a successful trial last year.

The trail was initially rolled out in Birmingham and Walsall, and was later expanded to the entirety of the Midlands and into South Yorkshire.

Poundland / Facebook

Bosses have said today that the next stage in the expansion is to launch Pep&Co clothing and homewares beyond the UK – offering a ‘Dealz’ online service in The Republic of Ireland, The Mirror reports.

Barry Williams, Poundland’s managing director, said: “It’s great to warmly welcome the Poundshop.com team to Poundland.

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“This acquisition puts power and pace behind our aspirations to make our amazing products and value available to customers across the UK and Ireland, however they choose to shop.”

Poundshop.com was founded in 2014 and has almost 400,000 customers across the UK.

It employs around sixty-five workers at its distribution centre in Wednesbury, West Midlands, all of whose jobs will remain protected under the new ownership.

A spokesman said all online orders will also continue to be processed as normal during the migration.

The launch of its online service follows the opening of seven new Poundland stores last year, as well as the expansion of its clothing partnership and frozen food range.