Trending
M&S praised for using woman with stomach rolls and stretch marks to model lingerie
‘Lovely to a body that hasn’t been airbrushed’
M&S has been flooded with praise for using a ‘normal’ woman with stomach rolls and stretch marks to model its lingerie.
The retailer shared an image of plus-sized model Megan Carole wearing the £28 Silk & Lace Underwired Minimiser Bra alongside the caption: “To me, from me. Self-love is the best type of love this Valentine’s Day.”
Megan, a body positive influencer who shares content across Instagram, TikTok and YouTube, describes herself as ‘a big smiler and lots of body loving’.
@marksandspencer / Instagram
Sharing the image on her own Instagram page, Megan wrote: “The month of a whole lot of loving! TO ME, LOVE ME! Because when you start to feel it you will begin to heal it! That definitely helps when you fall for a set that is gorgeous is this one from @marksandspencer.”
Since the supermarket shared Megan’s photo, they have been flooded with praise by delighted shoppers, many of whom complimented not only Megan but the message her photo gives to other girls and women.
Read More: M&S renames Midget Gems after campaigner says it’s hateful towards people with dwarfism
One social media user noted: “Lovely to see a body that hasn’t been airbrushed.”
Another commented: “Wow love this pic!! Real underwear being worn by a complete stunner”, while a third praised: “Looks amazing…thank you for actually taking photos of real women and not sticks.”
@georgeatasda / Instagram
This comes after a similar model decision made by supermarket giant Asda, who shared a photo of a woman with stretch marks wearing their Valentine’s Day lingerie.
The supermarket chain used London-based model and mother-of-two Bruna Teixeira, who models a variety of lingerie in unfiltered and ‘body empowering’ photos.
Asda chose Brunna to model its Entice lingerie set, a lacy purple style that comes in sizes 6-22.
When Asda shared the image onto their Instagram page, they were flooded with praise and comments from women who felt represented by the natural photo.