A number of Tesco supermarkets in Greater Manchester are set to host Ikea ‘collect near you’ points as part of an ‘exciting’ new pilot.
Tesco Extra Stockport and Tesco Extra Bolton Horwich will both see IKEA ‘collect near you’ bays installed in their car parks in an attempt to reduce delivery costs from the furniture retailer.
Customers will be able to meet with a delivery driver at the designated collection bays to pick up their orders in a move that IKEA says will ‘make it easier than ever’ to shop with them.
Seven Tesco stores in total have been selected for the collaboration’s initial rollout, including sites in Liverpool, Blackburn, and Doncaster.
Ikea
Tesco Blackburn will be the first supermarket to launch the trial next month on October 10th, with other sites set to follow later this year.
Tesco is set to run the trial for an initial period of six months.
An Ikea spokesperson said: “We are delighted to be collaborating with Tesco to test and trial more convenient, accessible and affordable collection services in the UK.
“The pilot will launch in Bolton and Stockport later this year. While we are unable to share exact dates at the moment, we will be sure to share further details in the coming months.”
Retail analyst Natalie Berg named the collaboration as ‘interesting’, writing on Twitter: “Really interesting IKEA/Tesco collab. Ikea gets the need to become more accessible (despite the ££) and imagine more pressing now w/ consumers shying away from big-ticket buys and consolidating trips.”
However, she added that customers will still need to spend £200 for the ‘free’ collection.