Iceland to give all customers aged over 60 10% off their shopping every week

Customers over the age of sixty will soon be able to claim 10% off of their shopping at Iceland as part of the supermarket’s response to the cost of living crisis.

The new deal starts next week on Tuesday May 24th, and will be available with no minimum spend in all Iceland and Food Warehouse stores across the UK.

The frozen foods retailer has launched the new scheme in a bid to help the older generation cut down on their weekly food bill as inflation soars.

It will be the first and only supermarket in the UK to offer this type of discount.

Iceland

The 10% discount will be available to those over sixty every Tuesday, and will apply across all products.

The discounts will be available in-store only, with shoppers needing to show proof of age at the checkout – this could be through a driving license, senior bus pass, senior rail card or Freedom Pass.

Read More: Asda and Morrisons both slash prices in battle to keep customers during cost of living crisis

Iceland is also exploring a national rollout of their £30 voucher scheme, which saw those on state pension receive the vouchers over the Christmas period.

Richard Walker, Managing Director at Iceland, said on the new scheme: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.

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“The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount.

“We hope it will help all those in this age category to cut costs where they can.”

Additionally, Iceland provides a free same-day delivery service for shoppers who spend £20 in-store, where customers can pick up all their fresh and frozen favourites at their preferred delivery time.

Iceland will also keep their shopping chilled or frozen until it’s time to deliver it later that day.