Greggs and Primark share first look of their new clothing range collaboration

In case you hadn’t heard the good news, Greggs and Primark are coming together in what could possibly be the biggest collaboration of the century.

At the start of the month, mannequins in the windows at a number of Primark stores were spotted with Vegan Sausage Rolls and Steak Bakes as part of the displays, while a receipt discretely showing items from the Greggs menu also appeared across Primark’s social media channels.

Following these hints, the two retailers confirmed their somewhat unexpected partnership, sharing a video revealing a new clothing range and ‘Tasty by Greggs’ café experience across their social media channels.

Now we’ve had a first look at the collection, with Greggs posting a video showing off the fresh new garments across its social platforms.

Featuring hoodies, sweatshirts, t-shirts, bucket hats, socks and sliders adorned with the iconic Greggs branding and plenty of sausage rolls, the video promises you’ll be ‘lookin’ like a snack’ in them.

As well as that, Primark has been revealing items from the collection on Twitter with a new item dropping hourly – so far we’ve seen a grey sweatshirt and white hoody.

And as a part of this collaboration, the world’s biggest Greggs is temporarily setting up shop in Birmingham’s city centre Primark – all 130 seats of it.

‘Tasty by Greggs’ opened its doors in Primark’s Birmingham store on February 12th, offering a menu that features customer favourites including sausage rolls, bakes, pizza, sweet treats, a range of coffee, alongside hot food-to-go.

The unique Greggs includes a range of design features to deliver the ‘ultimate Greggs experience’, from doughnut-inspired seating areas to floating vegan sausage rolls and an Instagrammable sugar strand doughnut swing.

Read More: Primark launching new lifestyle and homeware range in Manchester store 

On top of that, there’s a Greggs picnic area and a self-serve coffee cart offering customers the chance to skip the queues and enjoy a freshly brewed hot drink using contactless payment.

And Mancunians need not worry about trekking to Birmingham, because Greggs and Primark will be launching their limited-edition, eleven-piece clothing collection in sixty Primark stores across the UK this Saturday, February 19th.

Raymond Reynolds, Business Development Director at Greggs said: “Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK – so that fans can quite literally show their love for Greggs on their sleeves.

“We’ve got some great pieces that we can’t wait to share. Our ‘Tasty by Greggs’ cafe will be the first of its kind, and will offer an exciting Greggs experience, underpinned by the great products and service that’s already delivered across all of our shops.”

Tim Kelly, director of new business development at Primark, added: “We’re thrilled to have teamed up with Greggs to bring the Tasty Café to our Birmingham store and give fans of the brand the chance to get their hands on the limited-edition clothing range.”

Primark is revealing one item from the collection every hour on their Twitter, so keep your eyes peeled throughout the day for updates.