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B&M forced to remove ‘disgusting’ dolls from their shelves after mum complains

The mum was disgusted!

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Hugh Venables / Geograph

A Na Na Na Surprise doll has been slammed as a ‘disgusting’ toy by horrified mum.

The doll comes wrapped as a surprise and you don’t know which doll you will get when you buy the box. 

The dolls come dressed with different styles and underneath their clothes is a bit of surprise.

One mum bought the doll for £23 in B&M Bargains in Kirkcaldy, Scotland, but was disgusted after unwrapping the gift to find the doll dressed in lace underwear with fishnet tights.

Following the complaint, B&M removed the product from sale and apologised to the customer. 

The mum told The Scottish Sun: “It’s a surprise doll so you can’t see what it is when you purchase.

“There’s a selection and it’s just random the type of doll you get you get. They’re dressed differently, they’ve got different styles, if you like.

“But they come with clothes and underneath the clothes they’re wearing what I would say is inappropriate – a lace bra, fishnet tights, ready for a Saturday night.

“I was pretty disgusted. My daughter… was pretty oblivious to the under clothes. There’s a dress as well and a little jacket so she was just excited to put that on.

“But it’s just not something that you would take out in public anyway.”

She added: “I contacted B&M and I contacted what I thought was the manufacturer and both got back and said they were going to be looking into it.”

The mum was offered an apology and a voucher as a gesture of goodwill from the firm.

Others are equally as disturbed as the mum, one Twitter user wrote “why are you marketing dolls in sexy lingerie at young girls?”, another added “yet another example of sexualising our young children”

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