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Aldi named cheapest supermarket as it takes back crown from Lidl
Aldi takes back the top spot
Budget supermarket Aldi has reclaimed the title of cheapest supermarket for November, overtaking Lidl.
With the festive season here, Brits are continuing to look for ways to keep household costs down – and Aldi shoppers can be confident they’re getting the highest quality products at the lowest possible prices.
According to the latest Which? report, Aldi is once again the UK’s cheapest supermarket – with an average basket total coming to £76.77.
Each month, the consumer group compares the price of 131 groceries and household essentials across UK supermarkets to see which are the most and least expensive to shop at.
The latest research from Which? shows that throughout November Aldi was a huge £20.62 cheaper than the most expensive supermarket, Waitrose – for an equivalent basket of items.
Which? also revealed Aldi to be £12.77 cheaper than Morrisons and £11.02 cheaper than Sainsbury’s per basket.
Aldi also beat bargain rival Lidl to top spot, relegating the German supermarket to second place – where an average shop came in at just slightly more than Aldi, at £77.56.
Asda came in third place averaging at £84.42 per basket, Tesco fourth with an average £87.42 a basket and Sainsbury’s took fifth place at £87.79.
The most expensive supermarket was Waitrose where the average basket of shopping costs £97.39 – £20 more than shopping at Aldi.
But the popular supermarket can celebrate not one but two wins as it was also named the cheapest place to buy a Christmas dinner.
Comparing the cost of Chrimbo dinner staples including turkey, pigs in blankets, and Christmas pudding Aldi was found to be 4p cheaper than Lidl and £18 cheaper than the most expensive supermarket.
Julie Ashfield, Managing Director of Buying at Aldi, said: “Christmas can be an expensive time for everyone, with gifts to buy and families to feed.
“We’re thrilled that at such a crucial time Which? has officially named Aldi as the cheapest supermarket demonstrating our commitment to providing our customers with high quality food at everyday low prices.”