Product
Kellogg’s launches new strawberry & white chocolate Coco Pops made here in Manchester
It’s made at the Kellogg’s factory in Stretford
Kellogg’s is launching a brand new product in time for Valentine’s Day – Strawberry & White Choc Coco Pops.
The bright new cereal creation is made here in Manchester as well, at the Kellogg’s factory over in Stretford.
The popular cereal brand’s new pink Coco Pops will combine the flavours of white chocolate and strawberries, turning your milk pink at every bowl.
Kellogg’s
Following the success of the White Choc Coco Pops released back in 2019, which saw more than three million boxes sold in the first six months, Kellogg’s decided to have a go at another limited edition variation.
Kellogg’s reduced sugar in its Original Coco Pops by 40% back in 2017, and they say the new pink Coco Pops will have 30% less sugar on average than other chocolate flavoured toasted rice cereals.
But even though the strawberry and white chocolate cereal will contain no artificial colours or flavours, Kellogg’s promises it will still turn the milk pink.
Kellogg’s
Kellogg’s has been operating in Greater Manchester since 1938, when it opened the doors to its first UK plant, based in Trafford Park, which is now Europe’s largest cereal factory.
The company recently partnered with the Manchester-based family-owned jam and peanut butter manufacturer Duerr’s to create a brand new Crunchy Nut Peanut Butter.
Kellogg’s
Harriet Oakes, activation brand manager from Kellogg’s, said: “We are thrilled to launch new Strawberry & White Choc Coco Pops, it took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink.
‘’When we launched White Choc Coco Pops in 2019, they sold out in just a few days so we’re hoping Coco Pops fans will be just as excited to try the new flavour.
“We’re sure kids and grown-ups alike will enjoy bringing a bit of pink to their breakfast.”
The new pink cereal will set you back £2.99 for a 480g box and will be available at all major supermarkets from next Friday, February 12th, for just 12 months.