Marcus Rashford teams up with Aldi to provide 10 million meals to hungry kids

Marcus Rashford has teamed up with Aldi to launch a brand new campaign to help feed hungry kids across the UK.

Marcus has been busy over the past year, highlighting the shocking food inequalities in our country and holding the government to account, and he’s been doing a fantastic job.

And while one in five children in the UK currently live in food poverty, the Man United star – who experienced food poverty when he was a kid – won’t stop on his mission to help end this tragedy.

Marcus campaigned for free school meals to be extended during holidays, and more recently has raised awareness of the ‘woefully inadequate’ meal parcels some families have been receiving this week.

Кирилл Венедиктов / Wikimedia

To help tackle the issue of child food poverty, Aldi has confirmed that it will donate 10 million meals to feed families in need across the UK during 2021.

The supermarket has also released a short animation that personifies ‘hunger’ through a child’s eyes, to mark the collaboration with Marcus, with the footballer narrating the emotional poem that accompanies the short film.

The video explores a young kid’s relationship with hunger, using a poem by Giles Andreae, with illustrator Lisa Stickley bringing the story to life via the animation.

Giles Hurley, the Chief Executive Officer of Aldi UK and Ireland, said: “At Aldi we’re making it our mission to fight against child food poverty as no child should ever go hungry.

“Not only are we pledging to donate 10 million meals throughout 2021 to families that need it, this campaign also aims to help raise awareness of the increasing number of families struggling to put food on the table.

“We were delighted for Marcus Rashford MBE to be the voice of the boy, which shows just what an important issue it is to us all.”

Marcus added: “Reading the script for the Aldi animation I felt like I was talking about myself 10 years ago. This story is a reality for millions of children so, of course, I was happy to lend my voice.

“I’m proud to call Aldi a Founding Member of the Child Food Poverty Taskforce. Aldi has continued to take active steps to combat the issue of child food poverty and I would encourage everyone to get involved in their pledge to donate 10 million meals.

“2021 is a time to level the playing field once-and-for-all.”