At long last, H&M Home is opening up a store selling its interiors range in the city centre.
Shoppers were delighted when the Swedish fashion retailer, full name Hennes & Mauritz, decided to branch out and launch a homeware range in 2009, following in the footsteps of the likes of Zara.
At first, it teased us with a small concession in Selfridges at the Trafford Centre back in 2015, where shoppers and home decor enthusiasts could find affordable pieces that looked as good as those sitting on their Pinterest boards.
But then it closed for a long while and for many shoppers, it left a void that couldn’t be filled, with its home stuff only being available online. No more could you wander into the shop, pick up cute pieces and admire stylish bedding sets to decorate your home.
Recently, it opened up a H&M Home shop within the Trafford Centre which sells everything from cushions to lamps, candles, vases, bed linen, towels, dried flowers and a whole selection of homeware accessories you didn’t even know you needed.
And now a H&M Home shop is coming to the city centre too.
The retailer recently closed the majority of its Market Street store while it undergoes a refurbishment, leaving just a small section open for fans to continue to shop at the high street favourite.
This week, H&M announced that the small section will now become its H&M Home showroom so decor lovers can ‘scratch that interior design itch’ once again.
In a newsletter distributed to its members, H&M said: “You may have seen that our Market Street store is temporarily closed whilst we work on our new look and feel.
“But from 23rd September, you can head down to our H&M HOME showroom in the same location where you can scratch that interior design itch by shopping our latest home decor collection.
“The first 100 members in the queue will receive a free H&M HOME gift and an exclusive offer for the full launch in winter 2023.
“There’s even some exciting new AR technology to help you visualise your living space and enhance your shopping experience just that little bit more.
“If you’re looking for the rest of our assortment, you can find your nearest store in the Trafford Centre and we’re always open at hm.com.”
The H&M Home showroom located on Market Street will open this Saturday, September 23rd. The shop will fully launch in winter this year.