Budget supermarket cheaper than Aldi and Lidl ‘to open 300 stores in the UK’

A new supermarket that could rival the likes of Aldi, Lidl, Tesco and Asda is set to open hundreds of UK stores, according to new reports.

Mere was founded as Svetofor in Siberia back in 2009, and has already opened four stores in Preston, Castleford, Mold and Caldicot.

However, according to The Grocer, a platform dedicated to supermarket and grocery news, its plans to expand are now well and truly underway – with a few Greater Manchester locations on the list of planned new stores.

Mere Retail

And, to make the arrival of this new supermarket even more interesting, Mere’s head of UK buying, Pavels Antonovs, claims it would be thirty percent cheaper than other UK rivals.

He said: “We are the gap in the market. We don’t have any competitors. Our model is no service and no marketing.”

Existing Mere stores are said to include a walk-in chiller room and freezer, while items are typically sold directly from the pallets they’re delivered on.

Mere Retail

The supermarket also apparently buys stock from suppliers on a ‘sale or return basis’, meaning it will return any unsold goods to the seller.

The planned locations which are currently listed are Stretford, Stockport, Devon, Neath, Banbury, Selby, Bradford, Middlesbrough, Grantham, Kettering, Plymouth, Beckenham, Gloucester, Northampton, Cardiff, Oswestry, Barnsley, Sheffield, Exeter, Southampton, south Scotland and Wales.