Aldi launches new ‘bargain hour’ where prices are slashed by 75%

Aldi has announced it’s introducing a special ‘bargain hour’, where shoppers will be able to save 75% on certain goods.

Aldi customers will be able to grab a proper bargain on things like bread, meat and fruit, the supermarket confirmed.

All 912 Aldi stores across the UK will take part in the scheme, marking down perishable products such as fruit, vegetables and meat on their last day of life, just before stores close.

The retailer is doing this to stop fresh produce from going to waste, and it’s part of their wider pledge to halve food waste by 2030.

N Chadwick / Geograph

While at the moment Aldi does reduce the price on certain products when they reach their best-before or use-by dates, it will now be offering bigger savings on products marked with a red sticker.

Julie Ashfield, Managing Director of Buying at Aldi, said: “Aldi is already known for its low prices, but these discounts will help some shoppers to cut their grocery bills even further – all while helping us reduce food waste.

“Customers should look out for the red stickers when shopping at Aldi, but shoppers need to be quick as I’m sure the products will prove popular.”

It’s worth remembering that items will be reduced at different times at different stores, and of course reduced produce is sold on a first-come, first-served basis.

Кирилл Венедиктов / Wikimedia

Meanwhile, Aldi has teamed up with Marcus Rashford to launch a brand new campaign to help feed hungry kids across the UK.

Marcus has been busy over the past year, highlighting the shocking food inequalities in our country and holding the government to account, and he’s been doing a fantastic job.

And while one in five children in the UK currently live in food poverty, the Man United star – who experienced food poverty when he was a kid – won’t stop on his mission to help end this tragedy.

To help tackle the issue of child food poverty, Aldi has confirmed that it will donate 10 million meals to feed families in need across the UK during 2021.

The supermarket has also released a short animation that personifies ‘hunger’ through a child’s eyes, to mark the collaboration with Marcus, with the footballer narrating the emotional poem that accompanies the short film.

The video explores a young kid’s relationship with hunger, using a poem by Giles Andreae, with illustrator Lisa Stickley bringing the story to life via the animation.