Tea Innovation Manager at Yorkshire Tea, Kate Halloran, said: “Toast & Jam is a lip-smacking smattering of toasty, jammy loveliness.
“Perfect for mornings, it is a strong breakfast blend with all of the loveliness of jam on toast without the crumbs!
“We wanted to create a tea that will send people into their day with a spring in their step and a smile in their soul.”
Adding: “This new brew has been a long time in the making and I absolutely can’t wait for everyone to try it. We hope you love it as much as we do.”
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A 40 pack of tea bags will set you back just £2.29 – a small price to pay for the taste of breakfast all in one mug.
Yorkshire Tea tweeted the news this morning and followed up with a ‘FAQs’. They wrote ‘it’s a real tea that tastes like a real tea but also toast and also jam’, adding ‘what sort of jam? Not telling’.
They also said ‘it’s well nice m8’.
The new flavour has certainly divided fans of Yorkshire Tea.