Individual Restaurants brings Club IR – the new highly anticipated loyalty scheme offering customers an unforgettable experience and real rewards.
The move comes after customer insight from Individual Restaurants revealed that 60% of people don’t value points as part of a loyalty programme.
Individual Restaurants says the new programme, which launched on January 4th, elevates what diners can expect from a loyalty card, ditching the tired ‘points’ system and instead focusing on giving guests what they really want; personalised offers, exceptional service and money-can’t-buy experiences.
With personalisation at the heart of Club IR, members on each of the three tiers; ‘Club’, ‘Black’ and ‘Diamond’, can expect the ultimate tailored experience.
From a round of drinks on your birthday to exclusive invitations to VIP events such as luxurious Club IR parties, top sporting events and once-in-a-lifetime trips to top culinary destinations, Club IR has it all covered.
More than a loyalty scheme, Club IR has been curated based on valuable customer insight that shows more than half of customers prefer a variety of offers and discounts, as well as surprise rewards (92%) and a tiered system of loyalty (85%).
The Individual Restaurants collection includes Restaurant Bar & Grill, Piccolino, Riva Blu and Piccolo by Piccolino, totalling 31 restaurants across the UK.
As part of the new programme, members will be the first to know about news and events, and will be privy to a variety of specially curated in-restaurant perks.
With an amazing new app, Club IR could not be easier to access, allowing guests to see exclusive rewards and experiences available in real time and book tables.
Individual Restaurants has designed the programme so all guests are welcome from the moment they join the club, with benefits starting from sign up.
Andrew Garton, CEO of Individual Restaurant Group, said: “We know from our members that it’s not points that they value.
“Instead our guests value personalised service, incredible food and friendly hospitality – something that we pride ourselves on at Individual Restaurants.
“With our new loyalty scheme, we’ve taken what was an extremely popular programme already and listened to guests to make it even better – with more personalised offers, luxury experiences and tailored event invitations.
“Club IR exemplifies our values through specially curated, personal offers for our members, a range of incredible money-can’t-buy experiences and a knowledge that they will always receive the very best service when they enter any one of our restaurants.
“We’re confident that our new Club IR loyalty programme is the best on the market. “We value every single one of our guests, and want to reward them in the most special and personal ways we can.”
Become a member of Club IR or find out more by clicking HERE – you could have the perfect Valentine’s Day!
Italiana Fifty Five, the popular Italian spot with locations in the city centre and Didsbury, has launched a brand new winter menu and it’s a must-try for pasta fans.
They’re serious about fresh pasta, and in the front window of their Wilmslow Road restaurant you can see chefs prepare various types of pasta on traditional equipment. This includes everything from rigatoni cylinders to squiggly ribbons of reginette.
Manchester’s Finest Group
New additions to the menu include a carbonara, made to the traditional recipe with egg and parmesan, as well as a fresh ravioli with spinach and sage. You’ll also find an eight-hour cooked beef shin ragù with pappardelle, and an oven-baked vodka sauce dish, complete with crispy bits on top. Other new additions to the menu include a cappellacci di burrata, served in a meaty Tuscan sauce, and a mushroom-heavy reginette dish.
Manchester’s Finest Group
There’s a couple of autumnal-leaning starters too, including bruschetta topped with stracciatella di bufala, and some Sicilian-style arancini too. The new menu is available at all sites, however you’ll only find the fresh homemade pasta in the Didsbury branch. Get yourself booked in HERE.
Italiana Fifty Five have extended their August 50% off deal on their a la carte menu, so you can now grab a bargain until Sunday September 15th. This means dishes like their trofie with pesto, lobster ravioli and their famous linguine pecorino, served flambéed at the table from a giant wheel of cheese are still half price.
The a la carte menu is available all day, every day, and takes in a breadth of Italian classics, antipasti and pasta dishes, pizza, cuts from the grill and desserts.
Manchester’s Finest Group
You’ll be able to kick off with dishes like mozzarella fritta, calamari and capesante gratinate – seared scallops finished with parmesan cheese under the grill.
It will also, of course, include perhaps its most famous dish – the linguine pecorino, which is flambéed tableside in a huge wheel of aged pecorino cheese.
For pushing the boat out, there’s also a sharing slab of chateaubriand steak, carved at the table and served with parmesan baby roast potatoes and a cherry tomato and parmesan salad.
Manchester’s Finest Group
Then you can finish up with homemade desserts, like a panna cotta, pistachio cannoli or a classic tiramisu. The offer is available at all three Italiana Fifty Five sites – Liverpool Rd, Great Northern and Didsbury Village.
Louisiana-style fried chicken chain Popeyes has announced plans to open more restaurants this year, including a second site in Greater Manchester – which opens tomorrow, Friday April 26th.
The chain opened its 33rd UK site in Piccadilly Gardens in October last year, which proved an instant hit with visitors forming queues along the street and around the corner just to sample its classic Southern fried chicken.
Regular customers have learned to take early lunches to avoid the rush as it fills up with hungry people every day.
Now its new drive-thru, located on Bury New Road, is opening tomorrow, Friday April 26th, with both the doors and lanes officially opening from 11am.
Greater Manchester and the North West’s first drive-thru location, the restaurant will mark the brand’s 11th opening in 2024 and 47th site in the UK. And of course, they’re giving away FREE chicken on opening day, with the first three people queuing both on-foot and in cars winning free Chicken Sandwiches for a whole year. As well as that, the first 25 customers in both queues will also be rewarded with a free Chicken Sandwich and exclusive Popeyes merchandise.
You’ll have to get there early if you want to be one of the first three, however, as fans queued for more than 16 hours when the Piccadilly Gardens site opened last year. And from Saturday, April 27th, you’ll also be able to grab breakfast at the new restaurant. The ‘Brekkie’ menu features British Breakfast classics with a New Orleans twist, like the Big Cajun Breakfast Roll, Cajun Hash Browns and Nutella-topped buttermilk biscuits. Breakfast will be available until 11am every day, and will even include a Bacon Roll Meal for just £1.99, which includes a Bacon Roll, a Hash Brown and a drink.
For those who have not yet had the pleasure of sampling Popeyes’ crunchy flavoursome goodness, its menu features classic offerings like the Chicken Sandwich, with signature 12-hour marinated chicken and original Southern biscuits and gravy.
Additionally, a variety of side dishes like mac & cheese, mash with Cajun gravy, and original biscuits will be served, alongside milkshakes in various flavours including vanilla, chocolate, mocha, and specialities like Oreo, Lotus Biscoff, and strawberry cheesecake.
What’s more, fans across the UK can now start their day with a Cajun twist – with Popeyes Breakfast Menu now available nationwide.
Tom Crowley, Popeyes UK Chief Executive Officer, commented: “Following the success of our Manchester Piccadilly restaurant, we are thrilled to bring our newest Popeyes to Bury New Road, marking our third restaurant in the North West.
“Our new restaurant will also be a Drive-Thru, meaning customers in Greater Manchester can enjoy our Famous Louisiana Chicken by dining in, via the Drive Thru lane, or by ordering online for kerbside collection. “Our most recent openings have been some of the biggest to date, not just in the UK but for Popeyes globally, and we’re confident that Bury New Road will be just as popular.”
If you fancy winning free Chicken Sandwiches for a year, but don’t have time to queue up outside the new restaurant, then keep your eyes peeled on our Instagram tomorrow, Friday April 26th, as we’re going to be running a competition where you can win just that!
T&Cs: Offer entitles the holder to 3 free Chicken Sandwiches per week for 52 weeks. The 12 months starts on receipt of the email containing the first 3 links. Available in any Popeyes Louisiana Chicken UK restaurant, only on our Classic or Spicy Chicken Sandwich. Non transferable, not valid in conjunction with any other offer. Offer is redeemable only when you order online for collection through our website. Over 18s only.